Activision is taking a strategic approach to enhance interest in 'Call of Duty: Modern Warfare 4' by using the release of 'GTA 6' to increase its visibility. The company has noted a reduction in media coverage for the franchise over time, which they label as the 'Call of Duty tax'. Recent articles have outlined the resurgence plan and the imminent release dates for 'Modern Warfare 4' on Xbox and PC.